RTD, or ready to drink, beverages are a favorite of millennials. And this age group is pushing for RTDs that do more.
They want new and interesting flavors, added nutrients and health benefits, as well as hot and cold options. And they are more than willing to pay more for drinks that deliver what they want.
So how can companies capture the attention of millennials and other RTD beverage fans? With exceptional flavor experiences, natural ingredients, low-calorie counts, and easy-to-decipher labels. That means using natural fruits, extracts and florals, and cranking up the intensity of traditional flavors.
At Mother Murphy’s, we can develop signature flavors that launch new RTD beverages and refine the flavors behind established favorites. We follow market and demographic trends to help companies create distinctive RTD beverages, from energy drinks to smoothies, and uncover new opportunities for growth.