For the average consumer, smoothies are more than cold drinks in a tall cup.
Instead, smoothies are on-the-go sources of nutrients, meal replacement beverages, and healthier alternatives to other drinks sold at quick-service restaurants.
Retailers like smoothies because they are extremely versatile. Smoothies allow retailers to offer customers an individualized and highly customizable experience. Smoothies can be sold as cold or frozen, with bases of yogurt, milk, juice or water. They can be made with sweet fruits, like strawberries or bananas, or bitter-tasting vegetables like kale. Blending in nutrient additives, such as protein, vitamins and riboflavin, makes smoothies even more individualized for consumers.
At Mother Murphy’s, we love the possibilities that smoothies present. But we know that the natural ingredients that people want in their smoothies can actually lead to a bad-tasting beverage. Our flavor scientists take an end-product approach to this problem, delivering flavors that are product-specific and able to alter unpleasant flavor profiles.
Our scientists have successfully developed smoothie flavors using sweeteners that include refined sugar, as well as honey, agave syrup and stevia.